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About GRAW
We're on a mission to bring the human touch back to online shopping through AI-powered sales assistants.
Our Story
Shopify brands are doing everything right - ads, traffic, offers - and still watching customers bounce. Why?
Because digital stores lost what real shops nailed: someone helpful, who understands what YOU need, and guides you to the right thing.
We built GRAW to fix that. Not with clunky chatbots or canned flows - but with AI sales assistants that feel like your best team member. Instant answers. On-brand tone. Zero fluff.
Founded in 2024 by friends and co-founders Jack Shaw and Chris Grieve, GRAW was born out of frustration.
Jack spent 4 years running a marketing agency, watching brands bleed money trying to scale personalisation with playbooks and people.
Chris had over six years in tech, coding at big firms like PwC, with a data science background that made him obsessed with patterns behind buyer behaviour.
Both first-class grads. Both sick of seeing great products get lost in a sea of sameness. So they built GRAW - the smart, scalable sales rep that never sleeps.
What We Believe
Real Conversations Convert
Buyers don't want walls of options - they want clarity. We help them find the right thing, faster.
Speed Wins
Every second of friction costs you. GRAW gives answers instantly, so you close before competitors even load.
Brands Deserve Better Than Bots
Your brand isn't generic. Neither are our assistants. We sound like you, sell like you, and scale without burnout.
Meet the Founders
Chris Grieve
Technical Director & Co-Founder
6+ years coding and tech leadership. PwC alum. Data scientist with a first-class degree. Builds the brains behind GRAW.
Jack Shaw
Marketing Director & Co-Founder
Agency growth lead. Brand strategist. First-class marketing grad. Obsessed with conversions and customer psychology.
Build Better With Us
If you're looking to cut support workload, lift conversions, and make buying effortless - book a demo.
Let GRAW do the heavy lifting, so you can focus on growing your brand.